Any chance you have to promote your Airbnb–take it! Events are an especially opportune time to make consistent bookings happen. From sports games and concerts to conventions, seminars or trade-shows is a chance for you to customize your marketing to target attendees. Here’s how to use these events as an opportunity to promote your Airbnb.
Airbnb Hosting for Game Days
Sports are a huge part of American culture. Fans travel the country in hopes of watching their team dominate. Many fans turn to cheap hotels or a tent to accommodate their pre-game celebrations. With tailgating being a $100 billion dollar industry, it’s no wonder some Airbnbs are rented out strictly in accordance with a local sports calendar.
There are a few risk factors if you decide to promote your Airbnb on gamedays so we do recommend you party-proof your Airbnb. Appeal to game-goers by mentioning it in your listing as the date approaches ” 2 Bedroom Modern Apartment Close to Stadium-Perfect for a Pre-game BBQ”
Airbnb Hosting for Corporate Events
Corporate events are common here in Chicago and other big cities. Many companies provide a budget for their travelers to have nice accommodations. What’s better than your business ready Airbnb?
When it comes to attracting the business traveler, highlight amenities. Things like Fast, Free Wi-Fi will have the business person ready to book. The following are also necessary if you want to make sure all their work needs can be met with your Airbnb:
- Work desk with a chair
- Working all-in-one fax machine/scanner/printer
- Outlet strip
- Wireless keyboard and mouse
- Parking Space
- Coffee Machine
To really impress, have a few spare phone and laptop chargers available.
Promote Your Airbnb to Seminar/Conference Goers
People often attend seminars in groups and are looking for an Airbnb that is comfortable and close to their destinations. Help your potential guests make the most of their trip. Promote your Airbnb as a comfortable abode for your guests. Go to the seminar facebook page and let them know your Airbnb is available.
Keep an Event Calendar
In order to target your event goers and promote your Airbnb effectively, you’ll need an active calendar. Update it regularly with upcoming events. Try to be at least 6 months ahead of schedule.
Go Where Your Guests Are
Event goers are constantly on the prowl for comfortable and affordable accommodations. Reach them on event forums, facebook pages–anywhere they’re looking and direct them to your Airbnb landing page.
Event Special Offers
Cross promoting with event coordinators can be a challenge but it’s certainly worth a shot! You promote their event, they promote your Airbnb. You’ll have to bring your A-game for this one.
You’re listing is always just sitting there. Take advantage of events to actively promote your Airbnb and watch the bookings roll in.
Author: Amina Grace