Besides Competitive Pricing, Nothing Drives More Traffic and Bookings to Your Airbnb Than it Being Beautifully and Perfectly Staged.
When you think Airbnb, you think getaway, vacation, travel, escape! Nothing about a cluttered living roommate or unmade bed says any of those things. I could stay at home for that! Here are a few reasons and ways your Airbnb business will benefit from the power of staging.
What Is Staging?
For the purpose of your Airbnb business, staging is creating the ultimate living “scene”. Staging done right gives guests the best idea of how they will live and feel in your Airbnb.
Capitalize on Visual Culture
We are in the age of the image. Pinterest, Instagram, Youtube- every idea and thought is represented by photos and video. As a business owner, your beautifully staged Airbnb will capitalize on your customers need for visual validation.
Staging is the key to captivating your consumer. With Airbnb operating 100% as a digital platform, your photos are the storefront for online shoppers. Staged photos are your first impression and most influential marketing channel. Here are a few ways to influence using the power of staging.
Why Staging Matters
Let’s talk numbers to discover exactly how photography is a vital part of a successful Airbnb business and impacts your bottom line. A 2017 consumer review survey shows 94% of clicks were motivated by images. This is your traffic we’re talking about. This is someone scrolling through 14 pages of Airbnb results and choosing to click yours because of the photos.Your Airbnb listing relies heavily on clicks. But how can staging convert clicks to bookings?
Use Staging to Create an Emotional Response
So far, we know your staged Airbnb photos have gained attention and received loads of clicks. Retaining that attention and appeal is more challenging, converting it to a booking is even harder. But you know your Airbnb’s target audience, and that will be your advantage.
Evoking emotion with your photos is your secret sauce. Forget about the perfect angle, or showing off the expensive artwork, instead use position and props to create a feeling of peace, organization, luxury, bohemia….home. A big dinner table lined beautifully with decorative plates will light up the face of someone looking for the perfect spot for their family holiday. A well-stocked desk with utility will appeal to the businesswoman. Lining your spa tub with candles and champagne bucket will create in guests the feeling they are looking to have in your Airbnb.
Is your Airbnb a cottage in the woods? A solo suite for the business traveler? A downtown getaway for the city slicker? Or, a family home on the beach? Your competitive Airbnb listing was created for someone specific and your photos should resonate with your targeted guests and what they’re looking for. Here are a few ways to evoke emotions that drive sales and the ultimate Airbnb experience.
Lighting directly influences the ambiance of your space. Choose warm lamps and natural daylight to create the ideal vibe. Share photos of your Airbnb in both day and evening light. Candles are another great lighting touch.
Add a Floral Touch
Fresh flowers aren’t a staging must, but they add a feeling of fresh, clean, and welcome to your home. Choose a plant that requires minimal care. African violets, Begonias, and Kaffir Lily are a personal favorite.
You’d never expect “Quirky” to be regular lingo used to describe a short-term rental property but with Airbnb, it’s a HUGE market. A big reason people are drawn to Airbnb instead of hotels is the uniqueness some places offer. From a “High-end Treehouse” to a “Tiny Artists’ Nook”, guests are always on the search for something different. Adding a unique feature when staging your apartment could be as simple as a wall full of local art, a giant world map spotted with pins or the coolest fully stocked mini bar. There are all sorts of conversation pieces to be inspired by.
Use White Towels
Nothing says clean like perfectly pressed, folded, or rolled white towels. When looking at bathroom and kitchen photos, white towels bounce off the eye the way light does a diamond.
Clean Doesn’t Mean Empty
While your Airbnb shouldn’t have anything personal and should be professionally cleaned, be sure it’s not naked. An empty Airbnb feels lifeless and uninviting. Fill empty spaces. Rugs and carpet are a great way to break up an empty floor. Painting and mirrors are perfect for the wall and office supplies and accessories are good for desks and dressers. Think “ready to live in”, not “just moved out”.
Staging your Airbnb impacts your marketing, your leads, and the overall experience you provide guests. Like a fine art, Hostly’s trusted staging service transforms your Airbnb. Let us help make your place picture perfect every time.
Author: Amina Grace