Discover the Secret of Increasing and Maintaining Airbnb Bookings During Off-Season
How you handle the off-season can make or break your Airbnb business. Here are the best ways to have record-breaking bookings when you least expect it.
Determine Off-Season for Your Airbnb
“Off-season” is travel jargon that represents a time period in which travel and tourism drastically reduce in a particular region. Don’t assume off-season always means winter. This isn’t the case. Every area will have its own natural ebb and flow. Short term rental properties will be hot in a Vegas winter, while Cape Cod will be swamped in the summertime. Discover what time of the year travelers make their way to the city of your Airbnb. This is the first step to identify when to change up your marketing strategy. Holidaymakers and globetrotters alike are always on the hunt. Here’s how to give them a reason to come to your Airbnb.
Amp Up Local Landscape and Attractions
Renting your Airbnb in the off-season will undoubtedly be a challenge and require you to push more than your rentals fancy appliances. Off-season marketing is the time to boast the area that surrounds your Airbnb. City, mountain, or meadow- in your listing highlight the areas landscape, natural beauty, and features (i.e. clean air, waterfalls, ski hills). Include attractions. These could be local favorites, hole-in-the-wall charms, or tourist destinations. If your Airbnb is in the middle of nowhere describe the attributes of the nearest attractions, including how close you are to them. To take it even furth over the edge, during off-season gather as many promotions, discount vouchers, and (partial amount) gift cards to a few of the best attractions in your area.
Connect With Organizers of Local Events
Reaching out to a local event manager or even someone coming from out of town during your off-season can prove to be a good business move long term. They plug your Airbnb, you plug a discount to their event. Should they come every year, you’ll have one less marketing strategy to worry about when bookings slow.
Reduce Price and Increase Value
Price is a big component when it comes to increasing Airbnb bookings during the off-season. Lower your current listing price anywhere from 30%-60%. Keep in mind local competitive pricing and do what you can. If you fear a financial loss, consider how much money you lose every day with an empty Airbnb.
Bait and hook with impressive deals. Sometimes maintaining a booked Airbnb when travel is slow, will require you to push the envelope. More often than not you’ll be impressed with the results. Offering seasonal promotions a huge attention grabber when creating your Airbnb listing for the off-season. Promotional ideas include:
- 1 free night for every 3 nights booked
- No extra person charge for a booking of 2
- Large group discount
- Remove minimum stay requirement
Use the word ‘Discount’ in your listing to be sure these great deals aren’t missed. Consider Airbnb’s pricing hack to get your listing noticed.
Increase Outreach to Previous and Potential Guests
There is no shame reaching for low hanging fruit. Outreach to previous guests can produce positive results during the off-season. E-mailing is great, phone calls are better. If your off-season is surrounded by holiday’s consider a postcard. Sending a postcard to previous guests is a wonderfully personal way to invite them back to your Airbnb. Offer incentives to previous guests in return for recommendations.
There are many ways to keep your Airbnb booked during the off-season, just try not to stress it. Once you’ve maintained regular bookings, get to know who your off-season guests are so the following year you can cater to their needs. Follow the market, follow your guests, and increase your value to keep em comin’.
Author: Amina Grace