Ranking Higher on an Airbnb Search is Crucial to Your Business–But How do You Appease the Search Engine Bots to Make You Number One?
SEO the Crap Out of Your Listing
A lot of times, hosts come to Airbnb thinking it’s a short-term rental market, which obviously it is but that’s only half the story. For your Airbnb to be profitable you have to optimize your Airbnb online profile. This means doing what it takes to rank highest among search results and give you the best opportunity to make an impression. The following tips will result in pairing you with the ideal guest–the one that’s ready to book!
The best (and easiest) way to make an impression on Airbnb’s search algorithm is to log into your Airbnb host account often. If you have changes you want to make to your listing, spread these tasks out over a few days of the week. Frequency is key. Things to do when you log in are updating daily rates, optimize your calendar by adding events, again if you have 10 calendar updates to apply do 2 updates over 5 days. Another way to stay active on Airbnb is to create and respond to Airbnb forums. Besides increasing your activity measure, participating in the Airbnb community can provide a wealth of information and connections. It’s always good to be involved!
2.Lightning Fast Response Time
To be included in your daily Airbnb online activity would be responding to guest inquiries. Your response rate to messages and booking requests should be less than 24 hours and IDEALLY within 4 hours. In the perfect Airbnb world, you would have an assistant who is immediately pinged from the Airbnb app anytime you have activity. Their number one priority would be an immediate response. A fast response rate contributes to your activity, your guest experience (reflected in reviews) and is a great first step toward becoming a Superhost.
3.Become a Superhost
Becoming a Superhost is more about exceeding the needs and expectations of guests (which let’s face it that’s what matters most) than it is about triggering a response in Airbnb moderators. However, a lot of seasoned Airbnb guests will go straight to the applying the “Superhost Only” filter when booking their next stay. Having this badge along with your SEO should land you on the first page.
4.Earn Street Cred
Good reviews are a great look for Airbnb. If you’ve got positive reviews they are going to want to show you off. Encourage your guests to leave a detailed review along with their star rating.
5.Optimize Your Airbnb Description
Using SEO keywords is an easy practice to learn and apply. Research basic words used when people are searching for an Airbnb in your area. Are they saying “downtown Airbnb” “Romantic Airbnb” “Cabin in the Woods”? Whatever results you find, select those keywords that reflect your Airbnb and lace them into your description. This will help Google pick up on your profile.
6.Limit Your Limitations
Boosting your Airbnb Ranking has a lot to do with words. While you update your profile with these tips, look for what you can remove. For starters–the word NO. Using the “no” is unappealing on all fronts. If guests want to see their limitations they will check out the “House Rules” portion of the listing. Leave it out of the descriptions unless you want NO bookings.
Limiting your minimum stay requirements are also a serious buzz kill. One night is good enough.
7.The Price is Right
There are many things to consider when pricing you Airbnb. To boost your ranking, Airbnb seeks out the fairest prices with the highest value. Falling in the middle of your competitive market price is the sweet spot for Airbnb to boost your search ranking.
From all the Ads and search engine results you are bombarded with in a day–what makes you gravitate to one or the other? Clicks are often the result of visual or written appeal. Using high-quality photos of your Airbnb is the key to catching a guests eye while a competitive listing headline is the other.
9.Perfect Your Guests Booking Experience
High conversion rates are one of the most common measuring tools used by all search engines including the Airbnb bots. One of the best ways to increase your conversion rate (click–>booking) is to perfect the booking experience. Making your minimum night stay 1 night, having lightning speed response rates, and using Airbnb Instant Book feature are the best ways to move the booking experience along quick and clean.
10.Hire Professionals to Boost your Airbnb Ranking
The success of a business owner and entrepreneur is the ability to delegate. Trusting professionals like Hostly Chicago, is a guaranteed way to know everything is accomplished at or above Airbnb’s high standards. An all-in-one service provider, Hostly Chicago manages your listing, marketing, guest experience, photography, design, key handoff, and so much more. These are professionals who understand the needs of an Airbnb host and their guests.
11. Promote Your Hosting
Are you treating Airbnb like a small business? If so, that means you are sharing your Airbnb on Instagram, Facebook, Twitter, and any other marketing channel you can get your hands on. You could even blog about your hosting experience. Whatever you do, you have to get the word out about your Airbnb. If you want people to talk, the conversation starts with you.
Author: Amina Grace